As Marketing Assistant at Mount Hope Church, my career started with the design of fundraising materials, books, monthly magazines, and advertising collateral. Promoted to Community Manager, I was given the added responsibility of overseeing media planning and community partnerships. My specific job was to maintain media relationships with CBS, NBC, FOX, and PBS affiliates along with family service agencies St. Vincent Catholic Charities, Bethany Christian Services, and the City Rescue Mission of Lansing.
Shifting focus from ministry to social enterprise I joined The Utmost Group where I crafted brand strategies for nonprofits, startups, and small businesses. Discovery research, stakeholder interviews, and creative benchmarking are all key parts of my Utmost experience.
Following my time at Utmost I accepted a Graphic Design position at Lipari Foods where I reside today. Work includes creating marketing and sales collateral, product packaging and display graphics, as well managing project approvals and change requests.
Graphic Designer | December 2017 - Present
Design marketing and sales collateral for category managers, update product packaging, manage approvals and change requests.
The Utmost Group
Marketing Associate | February 2016 - September 2017
Execute brand research, analysis, and strategy work. Craft new business pitches and proposals, establish new clients.
Freelance | July 2009 - January 2016
Design marketing collateral for Sparrow Health Systems, Michigan Economic Developers Association, 60 North Investments, Lake Trust Credit Union, and local grocer Foods for Living.
Mount Hope Church
Marketing Assistant & Community Manager | October 2004 - May 2014
Craft web, social media, and event campaigns. Design and manage monthly magazine, weekly print publication, mailers, and marketing emails. Create TV, billboard, radio, online ads and promotions, and manage contracts and schedules.
Marketing | Oakland Community College | February 2016 - May 2017
General Studies | Lansing Community College | January 2014 - February 2016
Graphic Arts | Lansing Community College | September 2005 - May 2006